Dinesh Motiani

Initiated digital marketing efforts and expanded the company's online presence.

• Pioneered the development of the Affiliate Network channel from inception, contributing to incremental growth and expanding the company's marketing ecosystem.
• Managed email and performance ad campaigns, significantly improving key metrics such as CPA, CTR, and open rates.
• Scaled Instagram presence, achieving a 400% increase in follower count and a 1500% boost in average engagement, significantly amplifying brand visibility.
• Developed compelling brand communication strategies, ensuring consistent messaging across all channels and enhancing overall brand perception.
• Co-managed promotions for over 20 campaigns for major accounts (e.g., Aditya Birla Group, Reliance, Tata Group), generating over 500K registrations and 15 million impressions.

Assisted in digital marketing efforts, focusing on social media and SEO.

• Increased social media reach by 180% through strategic content generation and targeted social campaigns.
• Managed the WordPress backend for the e-commerce website and conducted data analysis of promotion channels using Google Analytics and Google Search Console.
• Implemented Off-Page and On-Page SEO strategies, including link building, keyword research, and competitor analysis, to improve website SERP, Domain Authority (DA), and user experience.

Focused on enhancing search engine visibility for multiple websites.

• Managed WordPress backends for two websites (Datafusionsol & B2Bturbo) and performed data analysis of promotion channels using Google Analytics and Google Search Console.
• Developed and executed a link building strategy and Off-Page SEO initiatives, including keyword research and competitor analysis, to enhance website SERP and Domain Authority.
• Collaborated with writers to implement content strategies for both websites, improving Search Engine Ranking for critical business keywords.
• Orchestrated Brand Mention strategies across guest posting and blogging platforms, increasing total outreach by 140% and generating new leads and customers.

Provided media coverage for an international conference.

• Provided media coverage for the 3rd Vision for Future conference, attended by over 100 delegates from 10+ countries (e.g., Russia, England, China).

Spearheaded growth and digital marketing initiatives, leading a team to achieve significant expansion and market leadership.

• Led a team of 5 associates, achieving a 200% increase in community expansion and 250% traffic growth, significantly enhancing brand visibility.
• Spearheaded the relaunch of the B2B platform, implementing 10+ feature recommendations that resulted in top-10 keyword rankings and substantial organic lead generation.
• Designed and executed performance-driven B2B marketing campaigns, leveraging competitor benchmarking to generate over 800 high-quality corporate leads.
• Drove a 300% increase in recruiter sign-ups and job/internship listings within six months, significantly accelerating marketplace growth.
• Developed and implemented an automation strategy for user-centric newsletters and recommendations, reducing manual intervention and improving efficiency.
• Successfully launched a Merchandise Store, driving user engagement through incentives for registrations, round participation, and competition wins.
• Conducted in-depth retention analysis, identifying key churn drivers and implementing data-backed strategies that significantly improved audience retention.
• Led a User Profile Updation campaign, successfully reducing user churn rate by enhancing personalized recommendations.
• Contributed to the promotion of over 20 campaigns for major accounts (e.g., Reliance, Tata Group, Amazon, Novartis), generating over 2 million registrations and 50 million impressions.
• Achieved 140% Year-over-Year (YoY) growth in college events through 200+ strategic partnerships, significantly boosting user acquisition and brand visibility.
• Significantly improved key SEO metrics: increased organic traffic by 130% YoY, ranking keywords by 120% YoY, platform mentions by 140%, and domain authority by 2 points.
• Managed and optimized diverse growth channels, including Campus Connect, Affiliate Network, Performance Ads, Emailers, and WhatsApp, to effectively drive user growth.
• Maximized impact of Unstop's Shark Tank India feature, leading to a record 83 national media coverages (including ET, Zee News, TOI, Jagran) at $0 cost.

Contributed to marketing and communication strategies, driving community and traffic growth.

• Led a team of 5 associates, achieving 200% community expansion and 300% traffic growth, which significantly enhanced brand visibility.
• Developed and executed the Annual Operations Plan, driving 300% community growth by modeling category and sub-category market sizes across PAN India.
• Recruited, trained, and mentored 3 associates, enhancing team performance and operational efficiency.
• Co-managed promotions for over 50 campaigns for major accounts (e.g., Flipkart, Walmart, Accenture, L'Oréal), generating over 2.5 million registrations and 60 million impressions.
• Achieved substantial improvements in organic traffic and SEO metrics: 900% YoY increase in organic traffic, 220% YoY increase in ranking keywords, 190% increase in platform mentions, and a 5-point increase in domain authority.
• Generated 190% YoY growth in college events through 500+ partnerships (e.g., IIT Bombay), enhancing user acquisition and brand awareness.
• Integrated MoeEngage as a customer engagement platform, optimizing user events to increase sign-up rates, average session duration, and user retention.
• Managed and executed campaigns across multiple growth channels, including Campus Connect, Affiliate Network, Performance Ads, Emailers, and WhatsApp, to drive sustained growth.
• Collaborated with the Product team to draft the concept and structure of the User Referral Program, aligning with the annual operations plan.

Led and organized photography-related events and skill development initiatives.

• Led a team of over 40 members to organize 5 flagship events for 100+ schools nationwide, achieving an 80% Year-over-Year increase in average footfall.
• Organized the annual photography exhibition at Nexus (SVC's cultural fest) and spearheaded 2 photography skill development projects along with 10+ webinars.

Contributed to educational and fundraising efforts for underprivileged children.

• Taught underprivileged children in Delhi slum areas and contributed to fundraising campaigns, generating revenue for NGO development.

Recognized by the CEO for outstanding work excellence within 6 months of joining.

Won over 10 positions in various filmmaking and photography competitions at prestigious colleges.

Represented school in inter-school cricket tournaments with notable finishes.

Secured 1st position in Class X and ranked among the top 1% in the science stream for Class XII.